Real Estate is Secret of Wealth Creation, says Developer

Real estate experts who gathered at a stakeholders’ forum organised by Pertinence Real Estate Development Company Limited, a Lagos-based developers and promoters of ABC estates across Nigeria, have argued that contrary to belief that the ongoing recession in the country has hampered growth of businesses, the recession is actually a blessing in disguise to those who know what to do, just as it affords opportunities to think outside the box and makes people to be innovative.

The high point of the forum was the presentation of prizes ranging from plots of land to two-bedroom apartments and return tickets to Dubai to the respective winners. Speaking on real estate as secret of wealth creation, a real estate developer and motivational speaker, Pastor Olumide Emmanuel said real estate is the secret when it comes to creating wealth, adding however, that one needs vehicles for the secret to be unravelled.

“So, in the world of finances, we talk about vehicle of wealth creation and that means there is a vehicle that takes you from your present financial situation to your desired financial destination. Now if you are going from Lagos to Abuja, you can choose to trek, but it will take you a while. You can drive or use a bike but it will take you a while.

However, a man that flies by plane to Abuja will get there faster. “Now the reason the man that flies will get there faster is not because he is more intelligent, it is not because he has a godfather, it is not because fortune has smiled on him but it is because he has chosen the right vehicle. The man that is trekking is not trekking because he is a lazy man, it is not because he is not intelligent, or because there is demon in his father’s house. It is because he has chosen the wrong vehicle.

So, what we are trying to help people understand is that, for you to get to your desired financial destination, you need to choose the right vehicle and one of the best vehicles you can choose is real estate and that is what we are telling people today. We are saying that there is financial power in real estate”, Emmanuel noted.

Juxtaposing economic recession in the country with wealth creation, he said “The question is who is in recession? Nigeria is in recession. You are not Nigeria, you are a Nigerian. When the country was not in recession did they give you the money? Is it not your salary you are still collecting? So, whether the country is in recession or not, what is your business, the country chooses to be in recession and you choose not to participate.

Also speaking, Mr. Olorunseyi Sunday, executive director and co-founder, Pertinence Real Estate Development Company Limited, said one very important thing an entrepreneur should understand is how to swim in the midst of the sharks, how to survive in bad seasons like the current economic recession the country is facing, pointing out that “For us at Pertinence, we understood before we went into business that seasons like these will come and we know that when seasons like these come, innovation will be what will make you different.

Another executive director and co-founder of the company, Mr. Ezekiel Wisdom said “We see recession as an opportunity to thrive. A lot of people see recession as a drawback but we see it as an opportunity because most countries in the world that have become developed today, thrived during recession. “Recession helps people to start thinking outside the box.

It is not a disadvantage to us, it is actually an advantage if you know what to do. So, in recession, we are still doing very well. Another thing about recession is that when there is recession people want to invest in something that is tangible. So, they want to invest in asset not liability and what we deal on is asset. If you buy land, it is an asset, if you buy house it is an asset. That is why we are doing very well in this period of recession”, Wisdom said.

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